Ahead of the anticipated event SummerSlam, WWE fans are witnessing an explosive alliance between two iconic brands, WWE and Slim Jim. After a record-breaking deal sign, Slim Jim is now the Presenting Sponsor of a marquee match at the much-anticipated SummerSlam event on Saturday, August 5, at Ford Field in Detroit. Looking back at their history, their current deal is breaking the past records of their partnerships.

WWE and Slim Jim's paths first crossed three decades ago with a series of popular commercials which featured the legendary "Macho Man" Randy Savage and the famous tagline "Snap into a Slim Jim! This catchphrase quickly became a hallmark of the Slim Jim brand and instantly became a part of popular culture. This year, WWE and Slim Jim are rekindling that powerful bond by bringing back the essence of their past collaborations with a fresh and modern approach.

In the upcoming SummerSlam, Slim Jim is kicking off their extraordinary partnership with a 20-man extravaganza called "The SummerSlam Battle Royal Presented by Slim Jim". It's rumored that this is only the beginning of their deal and more thrilling custom integrations are planned for WWE's Premium Live Events with Slim Jim. Fans can expect this name again at the WWE Survivor Series in November. And again, at Royal Rumble and WrestleMania 40 in 2024! It will definitely add some fresh new ideas to the WWE event, which fans will love.

WWE's Senior Vice President, Craig Stimmel also expressed his excitement about this renewal of one of the most memorable collaborations in sports entertainment history. Slim Jim's Vice President Spencer Fivelson is also excited about this collaboration and ready to offer something unexpected in the upcoming events through this deal. Their partnership is anticipated to be extended beyond live events. Both WWE and Slim Jim will engage with consumers through custom content and social media executions featuring their favorite Superstars. Influencers are also supposed to drive fan engagement. Also, in-store activations will make the experience even more interesting. 

Slim Jim-WWE partnership represents a remarkable fusion of two iconic brands by reigniting their thirty-year-old journey. As the Presenting Sponsor of the SummerSlam event, Slim Jim is set to make more successful events with popular legends of today’s time. Stars like Seth Rollins, Roman Reigns, Usos, and other popular wrestling figures will join their league to reach their audience. They will not only remind us of their iconic catchphrase "Snap into a Slim Jim!", but also introduce us to some new chants that will be remembered in coming years. Surely it’s going to be a fun watch and enjoyable event. Slim Jim will add flavors to the already anticipated events like SummerSlam and WrestleMania. Now, let’s wait and see what their partnership offers in the upcoming WWE events and who joins them in their first project.